Do as I say, not as I do.

Five or six years ago I taught a summer course for high school students about media literacy. The focus of my class was simple -- don't believe everything you see and hear. We looked at a wide variety of topics ranging from the ownership of media outlets to subliminal advertising. Among these topics, we took a hard look at marketing strategies used to reach specific target audiences and I'm ashamed to admit that half a decade later, I fall victim to these strategies on a regular basis.

You see, I'm a sucker for retro packaging. Offer me a Pepsi? No, thanks. Some Taco flavored Doritos? I'll pass. But put that stuff in a package that reminds me of my childhood and I'd practically buy some stock in the company.

I'm holding out on the Hostess products that are out there right now in retro packaging but every time I pass them in a store, I swear I can hear the Ding Dongs calling my name.

If I knew for sure that they would be individually wrapped in foil once I opened the box, I'd buy some the next chance I get. But the uncertainty is good. It's kept me from devouring a box of Ding Dongs.

No comments: